FASHIONABLE
Published on Jun 02, 2016
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PRESENTATION OUTLINE
FASHIONABLE
local + global
Welcome to FashionAble! As some of you know we are a local and global company that provides beautiful products by women who have overcome!
Barrett and Rachel
- Living in Ethiopia when Rachel was there working with adoption (2008)
- Barrett worked for African Leadership at the time
African Leadership is another Middle Tennessee org that trains pastors all over Africa. They also do a ton of other great things. Look them up!
Ethiopia
- Founder, Barrett, noticed men selling scarves
- Decided to teach this skill to local women
- Coming out of commercial sex industry and needed jobs
Starting out
- Partnered with locals in Ethiopia to teach skills
- Started with woven products
- Launched Mamuye leather tote 2013
- Became leather goods heavy
Mamuye Tote
I AM ABLE to work hard and get promoted, too
Names and faces
- Products are named after the women who produce them
- Their stories inspire other entrepreneurs and buyers to participate
Structure
- Flat, no supervisors, all apart of team
- about 15-18 employees including PT
- based in Nashville and Ethiopia
How do we do it?
Barrett Ward
Founder/CEO
Barrett is our leader. He is a visionary and a big picture thinker. He likes to look into the future and he inspires us. He's often in and out of the office but he holds weekly meetings on Monday mornings to set the tone and focus for the week. He's big on communication. Every employee has each other's cell phone numbers. A portion of your bill is paid so to help with communication costs.
Barrett has an assistant which helps us with admn stuff.
Barrett has an assistant which helps us with admn stuff.
Internal Communication
Slack
We use an in house communication system called, "slack"- its messaging for any device and helps streamline communication. It can be broken up into "departments" or "meetings" but it is available to everyone in the office and helps us to keep work and personal separate (instead of just using imessage)
We also rely on email and just yelling down the hall!
We also rely on email and just yelling down the hall!
Photo by Wiertz Sébastien
Partners
- Global staff member in Ethiopia- GoogleDocs, manages international communication
Live GoogleDoc that has a current to do list.
Customers
- Email list- immediate, engages customer base (most loyal base)
- Instagram- more inspirational, biggest social following
- Facebook- sales, utilizes eCommerce director for ads on FB
What does all of this mean?
Why does it matter?
Local
Partnering with Miriam Designs gives locals opportunities
Because we've now launched locally!
Photo by SeeMidTN.com (aka Brent)
