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Slide Notes

DownloadGo Live

Progress Report

Published on Nov 18, 2015

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MORE DECKS TO EXPLORE

PRESENTATION OUTLINE

1.

Realigning Goals

TEXT NOW
2.

Where is TEXTNOW TODAY?

  • Daily Download Yesterday: 5710
  • Download This Week: 40,376
  • Visibility: iPhone B+/iPAD A-
  • Category Rank: 52 Retention Rate: 15%
  • 20 keywords and 3 ranked 1
3.

1 month Delivery

  • Video Preview Format & Guide
  • Goal to take 20 keywords to TOP 1-3
  • ASO for iPhone/iPad/Android
  • Incentivized sharing/reviews banned
  • Plan to increase uplift/shareability
1) Video Preview Format: https://developer.apple.com/support/appstore/app-previews/
4.

2nd Month Delivery

  • Goal: Category Rank Top 20 
  • Goal: Increase Daily Download 7000
  • Visibility Scores: A across all platforms
  • Product Iteration Program
  • Retention Rate increase 20+%
5.

3rd month delivery

  • Goal: Category Rank Top 10 
  • Goal: Increase Daily Download 10,330
  • Ad Network/ASO Combination
  • Reduce CPI: $1.57
  • iOS8 Product Iteration Updates
6.

MOBILE ACTION

By Cindy Barrett

Cindy Barrett

mobileaction.co