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THOUGHT LEADERSHIP MARKETING

Published on Sep 19, 2019

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PRESENTATION OUTLINE

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THOUGHT LEADERSHIP MARKETING

4 STRATEGIES THAT CAN HELP YOU BEAT THE COMPETITION
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WHAT IS THOUGHT LEADERSHIP?

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METHOD OF MARKETING

SOLIDIFIES YOU AS AN AUTHORITY
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OWN YOUR

KNOWLEDGE AND EXPERTISE
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GOAL OF THOUGHT LEADERSHIP

DON'T CREATE SALES HEAVY CONTENT
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YOU WANT TO BE VIEWED

AS AN EXPERT
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1. BUILD YOUR

REPUTATION
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REPUTATION MANAGEMENT:

  • SHARE YOUR IDEAS WITH PEERS
  • HELP COMPETITORS/SUPPORT SERVICES
  • COME FROM A PLACE OF GENUINE CARE AND AUTHENTICITY
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WHAT QUESTIONS

ARE YOUR CUSTOMERS ASKING
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CREATE CONTENT

THAT ANSWERS THOSE QUESTIONS
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ONE OF THE BEST PLACES

TO FIND OUT WHAT PEOPLE ARE TALKING ABOUT
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WRITE A BOOK

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2. INNOVATE

BE A PIONEER
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SOCIAL MEDIA

IS A THOUGHT LEADERS BEST FRIEND
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ENGAGING

AND PROVIDING VALUE
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FB • LI • INSTA

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WELL WRITTEN BLOG

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3. GO BEYOND THE BLOG

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POST CONTENT HERE:

  • GUEST BLOG
  • GUEST EDITOR
  • PODCAST
  • YOUTUBE VIDEOS
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PUBLISH TO YOUR

WEBSITE
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4. BRAND YOUR

BUSINESS
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THERE ARE NO

SECOND FIRST IMPRESSIONS
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IMAGE

HOW YOU LOOK
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VOICE

HOW YOU SOUND
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VERBAL + NONVERBAL:

  • SOCIAL MEDIA
  • EMAIL/THANK YOU(S)
  • INTRO
  • TONE/VERNACULAR
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PROMISE

YOUR "ONLY-NESS"
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YOUR VIRTUAL

STOREFRONT
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TO DO LIST:

  • FIGURE OUT YOUR "ONLY-NESS"
  • CREATE/UPDATE YOUR WEBSITE
  • CREATE A CONTENT STRATEGY
  • GET THE WORD OUT
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Kelly Lucente

www.retoolmarketing.com