PRESENTATION OUTLINE
27% of businesses lacked integrated planning and teams were still structured in silos amongst 24% of respondents.
The most detrimental factor to 'integrated planning' is the lack of planning
The aim should be to reduce specialist digital skills and agencies as digital becomes integrated as part of marketing activities.
This year we have also seen a continued strong growth in mobile use.
We're continuing to see consumer decision behavior increase in complexity.
Haiku Deck Pro User