Thank you very much for the opportunity to interview and present to all, this is my presentation on email optimisation on a few of the emails which I saw.

When looking and reading the emails, I saw a few things which can be optimised. But please let me state that I'm not being specific to a certain audience I'm speaking fair broadly across all segments.

The first thing found was the amount of call to actions. Above the fold I count 14 CTA including social interactions. Having too many options or possible ways of moving forward will lead to 'customer paralysis'.

Reviewing the social buttons at the top and bottom of the page, i starts thinking about certain things:

1. Audience - is your audience actually engaging with that channel. eg. Pinterest/Google+.

2. Inspiration - Currently the text is 'Follow us'. I feel it can be more inspirational, such as 'Share your experiences with ' (with previous bookers) or 'Get Inspired' (with non bookers)

4. There is no YouTube channel, I found some great content on there, but no promotion.

I found the emails very long to ready, even the text was small. So there was a lot of white space which isn't needed.

1. Desktop and Mobile I was scrolling for a while. Is the content there because it fills an empty gap? What is that content providing to the reader?

2. Content: What is that content providing to the reader? How much of the content could/should belong on the website.

3. Device: A lot of white space on mobile version. Creating more scrolling for the end user/subscriber.

I looked at the days and timing of the sending for the 7 emails saw that it was fairly scattered. Tuesday, Wednesday, Thursday and a Sunday. I feel keeping a consistent send date will build the loyalty in the send base and will help increase Opens and CTR. I'm currently aware of a marketing trend for Travel/Holiday brands using Tuesday's to send marketing communications. As I currently work on a Holidays brand for the National Trust we have tested different days and found that Tuesdays are the best days to send to the relevant audience. Then that brings me to the relevance of the audience and segmentation and user habits.

I couldn't see a link to log in to my quote or booking details.

Could be a really important addition to the emails, having the customer one step away from their Country Specialist.

The current template in use seems to be fairly rigid. Meaning no room for flexibility in the content. the responsiveness of the template works well.

Personalisation. I signed up to receive emails and my email greeted me with "Hello Traveller". My full name has been captured, is it worth testing the personalisation with certain audience segments.