PRESENTATION OUTLINE
id - contains the libido (sex drive)
Psychosexual stages - personality development
Phallic stage (3-6 years)
Latency stage (6-12 years)
Genital stage (12+ years)
Strength: scientific support for psychoanalytic approach
Strength: Pioneering approach
Strength: Theory is comprehensive
Limitation: psychoanalysis is a gender biased approach
Psychoanalysis is a culture biased approach
Each level must be fulfilled to move on
- Self actualisation
- Esteem
- Love/Belonging
- Safety
- Physiological
Strength: hierarchy is linked to economic development
Strength: research support for conditions of worth
Limitation: Humanistic research methods
Limitation: humanistic approach is unrealistic
Limitation: cultural differences in the hierarchy of needs
Pavlov (1927) - classical conditioning
Skinner (1938) - operant conditioning
Strength: systematic desensitisation is effective
Strength: Cause and effect can be established (Skinner)
Limitation: Classically conditioned associations cannot be achieved with equal ease
Limitation: Limited applicability of animal research to human behaviour
Limitation: A limited perspective on behaviour
the extent to which an individual relates to a model, increases likelihood of imitation
Bandura (1986) - emphasised internal, meditational processes that take place
Strength: Social learning theory has useful applications - Ulrich (2003)
Strength: Research support for the importance of identification - Fox and Bailenson (2009)
Limitation: A problem of causality
Limitation: A problem of complexity
Schema - cognitive framework
Theoretical models - E.g. WMM
Computer models - represent cognitive processes
Strength: The cognitive approach has many useful applications
Strength: The cognitive approach is scientific
Limitation: Rigidity of computer models
Limitation: Ignores emotion and motivation
Limitation: Laboratory studies lack ecological validity