PRESENTATION OUTLINE
Purrrfect PR Agenda
- True Story
- Today's Reality
- Eye Opening Social Impact
- Tools and Tactics
- Actionable Tips and Take Aways
- Sources
STAT
97% of consumers
look to
online reviews
when making a buying decision
STAT
85% trust online reviews as much as personal recommendations
STAT
80% of consumers engage with brands online
Trust is at
an all time
LOW
Harder to get distribution on
Google and
Facebook
Prospects
doing FAR MORE independent research than they ever have.
Word of Mouth Marketing and 3rd Party (Media)
never been so
important
Online Reviews
and PR
Gaining Power
Stars in Search Results Matter
Online reviews improve #SEO in like a bajillion ways.
SEO Impact
- UGC
- Keyword rich
- GMB perks
- Google Adwords Sparkle
- Social media content
Businesses that have an average 3.5-star rating and more will show up along with their contact details.
Tips
- Optimize all social channels
- Proactive plan for positivity
- Invest in tool to manage
- Listen across all search and social
- Understand Facebook Recommendations
- Turn reviews into ads and content
Tricks
- BirdEye Microsite and FB Tab
- Yelp DMs and ads
- GMB messaging
- Monthly campaigns for reviews
- Surveys
- Reviews to blog posts and emails
- Embed reviews on website
- Use Embedsocial.com
Positive online reviews equals positive PR.
Positive PR is purrrrfect