Creative Update 17/5/16
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MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
NEW ADDITIONS TO THE TEAM
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PEAK FM
JACOB WELBY
THE LODGE
STUART TIMMINS HAS TRANSFERRED FROM SIGNAL 107
PRODUCTION
Back into regular station visits
Checking brief levels
Making targets achievable
Training
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It began with a Boost
"In the absence of incentives, ranging from free iPads to cash advances, it's more important than ever before to develop standout creative that captures the listeners attention".
Laura Hampson
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"Our key objective is memorability.
We didn't mind if they loved it or loathed it as long as they remembered it".
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The Creative Team
"gave us the full studio experience and discussed different creative approaches with us. This helped reaffirm the direction we wanted to take and gave us more confidence in the process".
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"For the first time ever we were invited along when a radio advert was being made. This meant we felt more engaged in the process than ever before".
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AUDIO
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"Feedback on social media was immediate".
Photo by Tom Raftery
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Listeners contacted
Radio City about the new ad so much, the breakfast team ended up creating a feature about "catchy" ads, playing Hampson Hughes (out of break) as an example!
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"Job done".
AUDIO
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Creative pitched by Wireless Group was 4 times the amount pitched by Global and Bauer
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The team didn't buckle.
Believed in the value of the idea.
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Perception: Great ideas create a level playing field
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Think big.
Anything can happen!
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