What is my article about?

• Article " Tim might be changing but Quebeckers remain faithful.
• Quebeckers are more likely than Canadians throughout the country to say that the food and coffee quality has either improved or remained the same. According to recent reputation assessments conducted by Léger-National and Ipsos Canada, the brand is suffering. Analysts assert that the brand is struggling and has broken its bond with Canadian consumers.
• Dunkin Donuts felt more national than Tim Hortons did back then. With Tim Hortons' introduction, the network of coffee shops and doughnuts suffered tremendously in Québec.

Quebec's uniqueness

• Tim Horton's has a respectable and and unique reputation above other places and is considered higher then other places in Canada.
• Quebec's language and cultures is different then other places in Canada and is a French speaking area.
• Tim Hortons was made out of Tim Horton's. After some people believed that signs with the apostrophe violated the Province of Québec's language sign legislation in 1993, the corporation erased the apostrophe.

Canadian Perspective

• Other areas in Canada did not look at this as a big issue since this marketing and changes were only in Quebec.
• Many consider the chain to be a significant aspect of Canadian culture. When Canadians think about their culture, seven out of ten (70%) agree Tim Hortons is a factor. Sixty-eight percent of Quebecers agree, and a bigger proportion feel it's "important".

How can Marketers Use This?

• Tim Hortons remains to have a cult like brand with a strong following across Canada. Six-in-ten (62%) Canadians still regularly patronize its restaurants. Almost the same number of Quebeckers do so (57%).
• They can use these statistics and create it as a patriotic product and chain.
• They can use the strong connection of Canadians

Quebec Uniqueness

• Retailers have been giving their sales events meaning by referring to them by distinct French names. It's also known as Vendredi Noir. Super vendredi, as Banana Republic and others refer to it. Centre HiFi refers to it as Vendredi noir and Black Friday just to be safe.
• The way it is said and pronounced is different and meaning is different to the people, and creates more hype for it.

Canadian Perspective

• For Canadians everyone is getting deals and overall are saving on there purchases.
• Outside of Canada the French Canadians that live would find this as a great recognition to there culture and language.
• Non French speaking Canadians would not have an opinion on this as it doesnt effect there daily life.

How can Marketers Use This?

• Marketers can use there own slogans and names to add uniqueness to there own campaign.
• They can advertise to the french community to get those buyers and make a broad and welcoming slogan.

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