FAILURE STORY

4 REASONS FOR FAILURE

• Lacking business knowledge
• Thought that failure is the opposite of succes
• Not having adequate capital
• Being too small for enough employees

ARIANA HUFFINGTON

• Cofounder of the Huffington Post
• Rejected by 36 publisher

CONNECTION TO FAILURE REASONS

• Believed that failure was the opposite of success
• Evidence: Second book rejected by 36 publishers
• Evidence: Negative reviews of website