Tobacco Industry Advertisement

Target Audience

• Kids and Teens
• Replace adults that die from tabacco
• 3,200 kids under 18 will try their first cigarrete

Techniques Used

• Misleading Health Claims
• Glamorizing Smoking
• Product Placement
• Cartoon Characters
• Candy fruit flavored products
• Celeberity endorsements

How do they get to you?

• Magazines
• Direct Mailing
• Internet Marketing

What Can We Do?

• Market stems entirely of 18 year old
• Turn away and smoking goes away
• http://tobaccofreeca.com/smoking-problem/tobacco-industry/targeting/youth/