Aspect of personality that holds all of our internalised moral standards and ideals that we acquire from both parents and society - our sense of right and wrong.
Fixation refers to the theoretical notion that a portion of the individual's libido has been permanently 'invested' in a particular stage of his development.
It is assumed that some libido is permanently invested in each psychosexual stage and thus each person will behave in some ways that are characteristic of infancy, or early childhood.
Maslow believed that people possess a set of motivation systems unrelated to rewards or unconscious desires. People are motivated to achieve certain needs. When one need is fulfilled a person seeks to fullfil the next one, and so on.
The earliest and most widespread version of Maslow's hierarchy of needs includes five motivational needs, often depicted as hierarchical levels within a pyramid.
Maslow noted only one in a hundred people become fully self-actualised because our society rewards motivation primarily based on esteem, love and other social needs.
Type theories are a bit of a mixed bag. Nevertheless, they have usually come into being as a way of describing an observed relationship between clusters of characteristics that are thought to make up a personality type.
Meyer Friedman was a cardiologist and he found that many of his heart disease patients had a particular cluster of characteristics. Using this knowledge he divided people into 'Type A' and 'Type B' personalities.