Harrods S. W. O. T.
HARRODS S. W. O. T. Analysis
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
S. W. O. T.
HARRODS NIKE
WOMENS DEPT.
TRAINING
STRENGTHS
PRISTINE PRESENTATION AND VARIETY OF STYLES
WEAKNESS
VISIBILITY AND PRESENTATION
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STRENGTHS
STANDARDS WERE ON POINT AND CLEAN
WEAKNESS
NTC, NRC, NIKE APPS...
STRENGTHS
SILOS ARE UNDERSTANDABLE, EASE OF CHOICE
OPPORTUNITIES
DIGITAL, SOCIAL MEDIA PRESENCE, LOCAL EVENTS
NEW PRODUCT
RAISING AWARENESS
MENS DEPT.
SPORTSWEAR, TRAINING/RUNNING AND
WEAKNESS
HIDDEN PRODUCT
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OPPORTUNITIES
FINISHING TOUCHES
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STRENGTHS
PRESENTATION, EXCLUSIVE PRODUCT AND SPATIAL POSITIONING
Great visual presentation
Clear display of available product
And add ons
WELL PRESENTED PRODUCT
HYPERMESH RELEVANT FOR CONSUMER IN HOT COUNTRIES
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OPPORTUNITIES
GREAT VISUAL AREAS, EXCLUSIVITY, INVITE THEM IN
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FOOTBALL
S. W. O. T. ANALYSIS
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EXTRAS
STAFF, PRODUCT KNOWLEDGE, ATMOSPHERE, ENVIRONMENT
THREATS
MARKETABILITY, ENVIRONMENT, EXPERIENCE, UNIQUENESS, SERVICE
