PR & CSR & ESG

CSR refers to a company's commitment to manage the social, environmental, and economic effects of its operations responsibly and in line with public expectations.

Historical Context: The concept of CSR emerged in the mid-20th century as businesses began recognizing their role beyond profit-making, emphasizing ethical practices and community engagement.

• Synergy Between CSR and PR:
CSR initiatives enhance a company's reputation, while PR communicates these efforts to stakeholders, building trust and credibility.

• Strategic Integration:
Aligning CSR with PR strategies ensures consistent messaging and reinforces the company's commitment to social responsibility.

ESG refers to the three central factors in measuring the sustainability and societal impact of an investment in a company.

ESG

• Environmental: Company's impact on nature.
• Social: Company's relationships with employees, suppliers, customers, and communities.
• Governance: Company's leadership, executive pay, audits, internal controls, and shareholder rights.

CSR & PR
CSR involves the actual initiatives a company undertakes to be socially responsible, while PR focuses on communicating these initiatives to the public.


CSR & ESG
CSR is a company's internal commitment to social responsibility, whereas ESG represents measurable criteria used by investors to evaluate a company's sustainability and ethical impact.

NEEDS

CREATIVITY

As consumer expectations evolve, companies must integrate CSR and ESG considerations into their core strategies to maintain competitiveness and societal trust.

SOCIETY
COUNTRY
REALITY

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