1 of 10

Slide Notes

DownloadGo Live

Content that CLICKS

Published on Nov 18, 2015

Want to know how to write white papers that lead to real results? Follow the content that CLICKS approach.

View Outline

MORE DECKS TO EXPLORE

PRESENTATION OUTLINE

1.

Content that CLICKS

How to write white papers that lead to real results
Photo by Eldkvast
2.

Stop wasting time talking about yourself

Photo by ROSS HONG KONG
3.

Start engaging with your audience

Photo by Haags Uitburo
4.

Content that CLICKS

5.

Make connections with your audience

Grab attention, demonstrate empathy and say something relevant
Photo by Ervins Strauhmanis
6.

Help your audience learn something new

Get to the point, use evidence and add a fresh spin
Photo by eriwst
7.

Inspire your audience to care

Use stories, metaphors and real world examples
Photo by VinothChandar
8.

Get them to commit to action

Deliver a call to action and open a dialogue
Photo by Pörrö
9.

Make them keen to spread the word

Keep it simple and add visuals
Photo by davedehetre
10.

Want to find out more?

www.insight-narrator.co.uk/blog

Friend of Haiku Deck