TEACHERS
GALLERY
PRICING
SIGN IN
TRY ZURU
GET STARTED
Loop
Audio
Interval:
5s
10s
15s
20s
60s
Play
1 of 6
Slide Notes
Download
Go Live
New! Free Haiku Deck for PowerPoint Add-In
Lego Case Study
Share
Copy
Download
0
0
Published on Jan 25, 2020
No Description
View Outline
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
1.
Lego Case Study
2.
Goals
Successfully market Lego Brand to growing social media platform
Build and maintain relationships with consumers online
Generate new product ideas by sharing proprietary information
Better understand there customer
3.
Strategy
Understand consumer behavior in regards to social media and Lego products
4.
Persona's
Lead Users
1:1 Community
Connected Community
Active Household
Covered Household
All Household
5.
Call to Action
Engage the top 3 persona audience's, giving them the most online attention
Lead users co-creating products online
6.
Results
Lego became the worlds fourth largest toy manufacturer. Lego received more coverage on the internet, fan photos, viral videos and customer feedback for new product ideas.
Friend of Haiku Deck
×
Error!