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Lego Case Study

Published on Jan 25, 2020

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PRESENTATION OUTLINE

Lego Case Study

Goals

  • Successfully market Lego Brand to growing social media platform
  • Build and maintain relationships with consumers online
  • Generate new product ideas by sharing proprietary information
  • Better understand there customer

Strategy

  • Understand consumer behavior in regards to social media and Lego products

Persona's

  • Lead Users
  • 1:1 Community
  • Connected Community
  • Active Household
  • Covered Household
  • All Household

Call to Action

  • Engage the top 3 persona audience's, giving them the most online attention
  • Lead users co-creating products online

Results
Lego became the worlds fourth largest toy manufacturer. Lego received more coverage on the internet, fan photos, viral videos and customer feedback for new product ideas.