Lego Case Study

Goals

• Successfully market Lego Brand to growing social media platform
• Build and maintain relationships with consumers online
• Generate new product ideas by sharing proprietary information
• Better understand there customer

Strategy

• Understand consumer behavior in regards to social media and Lego products

Persona's

• Lead Users
• 1:1 Community
• Connected Community
• Active Household
• Covered Household
• All Household

Call to Action

• Engage the top 3 persona audience's, giving them the most online attention
• Lead users co-creating products online

Results
Lego became the worlds fourth largest toy manufacturer. Lego received more coverage on the internet, fan photos, viral videos and customer feedback for new product ideas.