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Slide Notes

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Branding

Published on Nov 19, 2015

Suzanne brand

PRESENTATION OUTLINE

Branding

= Reputation
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Untitled Slide

WHO IS BAYSTATE HEALTH

TO THOSE WE SERVE ?
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WHAT DO THEY SAY

AFTER THEY'VE LEFT THE EXAM ROOM?
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HOW DO THEY EXPERIENCE US

DO WE BUILD THEM UP OR LET THEM DOWN?
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WHAT DO WE HEAR WHEN WE LISTEN?

AND LEARN ABOUT WHO WE ARE TODAY
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AND THEIR HOPES FOR US

TOMORROW

BRANDS ARE BUILT ON LOYALTY

AND CONSISTENT ACTION

AND TRUST OVER TIME

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ITS NOT ALL ABOUT LOGOS

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IT'S ABOUT A PROMISE

MADE AND KEPT
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IT'S BUILT FROM THE INSIDE OUT

FROM THOSE WHO KNOW US BEST
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And it's built, refined and honed over time.




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