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Social Customer Relationship Management (S-CRM)

Published on Nov 19, 2015

Social is normal Join the possible

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PRESENTATION OUTLINE

1.

Untitled Slide

2.

Social Customer Relationship Management (S-CRM)

7 Tools to STAY connected and get ahead
3.

Introductions

4.

7 Tools to STAY connected and get ahead

  • 3 tools you HAVE to use
  • 2 ways to enjoy the process
  • 2 tips to make it easy
  • Bonus | A Brief History of Media 
5.

SESSION Goal

Transformation for Social CRM 
6.

What WE WILL

NOT COVER IN THIS SESSION
7.

COMMUNICATIONS

MEDIA | BRANDING
Photo by minnepixel
8.

DEFINE

"SOCIAL" Customer Relational Management (S-CRM)
Photo by sickmouthy
9.

A BRIEF HISTORY

Radio | TV | Digital | Internet | Media
Photo by born1945
10.

A BRIEF HISTORY

1920 - Westinghouse Radio Station KDKA broadcasts in Pittsburgh
Photo by born1945
11.

Baseball | TV

The first-ever televised baseball game was on May 17, 1939
12.

Police Radio begins the change

1940, a revolution occurred in the land mobile radio industry
13.

Introduction of Color Television

All-electronic color was introduced in the U.S. in 1953
Photo by sun dazed
14.

1957 | Mr. clean

Longest running AD And still used today !
15.

1960

First Communications Satellite Launched in US (Echo)
16.

1968

60 Minutes Launches the First show
17.

1969

Birth of the Internet
18.

1969

1st Man on the MOON
Photo by Joe Plocki (turbojoe)
19.

1970

First Modern Infomercial Launches
Photo by Scurzuzu
20.

1973

The Cellphone was born...
Photo by Kevin Krejci
21.

1975

Photo by JasonParis
22.

1976

The Personal Computer is Born
Photo by dѧvid
23.

1981

What was the 1st Song? 
Photo by Berto Garcia
24.

1983

Cellphones available to the public
Photo by Joshua Kaufman
25.

1989

Photo by Leo Reynolds
26.

1993

Mosaic Launched the Browser
Photo by digitaldust
27.

1994

Banner Ads Arrive
Photo by @superamit
28.

1995

Yahoo releases first keyword "GOLF"
Photo by PJMixer
29.

1997

Headlines via SMS
Photo by Stéfan
30.

1998

Google Launches
Photo by Charles Mok
31.

1999

TIVO Launches
Photo by somegeekintn
32.

1999

Victoria's Secret Superbowl Ad
Photo by Steve Rhodes
33.

2000

Napster is Sued
Photo by jima
34.

2001

iPod
Photo by medically_irrelevant
35.

2002

DVD Sales exceed VCR
Photo by swishphotos
36.

2003

iTunes Store delivers
Photo by Thomas DESFORGES
37.

2003

LinkedIn Launches
Photo by nan palmero
38.

2003

MySpace Launches
Photo by egg™
39.

2004

Facebook Starts development
Photo by MIKI Yoshihito (´･ω･)
40.

2005

Youtube launches
Photo by Michele Ficara Manganelli
41.

2006

Tumblr is created
42.

2006

Twitter Launches 
Photo by ianmunroe
43.

2007

Facebook opens the platform
Photo by davemc500hats
44.

2009

Foursquare is released
Photo by See-ming Lee 李思明 SML
45.

2009

Pinterest is Launched 
46.

2010

Viral Advertising Overtakes traditional modes of advertising 
Photo by classic_film
47.

2010

Instagram launches
Photo by Reece, The Kid
48.

2011

Google+ Launches
49.

CRM | SCRM

Photo by Sean MacEntee
50.

Broadcasting

Buy My Stuff 
51.

5 E’s

Photo by Olof S
52.

Educate

53.

Enchant

Photo by matteomaggioni
54.

Engage

Photo by theqspeaks
55.

Embrace

Photo by jk+too
56.

Empower

Photo by Greg + Jannelle
57.

Define Next steps

Photo by Nina Matthews Photography
58.

3 Tools you have to use

Photo by Robert S. Donovan
59.

email

Photo by thisisbossi
60.

Mobility

Photo by bengrey
61.

S-CRM-Container

Automation
Photo by John Twohig Photography
62.

Develop relationships

Photo by Ame Otoko
63.

Who is my avatar

Photo by Frank Wuestefeld
64.

Referral sources

Photo by ☼Ourania2005
65.

Networking events

Photo by dualdflipflop
66.

Partners

Photo by gazzat
67.

Multiple Channels and Platforms

You don't have to use everything!
Photo by Amir Kuckovic
68.

building profiles

Photo by swisscan
69.

Niche Targets

Focus on the target
Photo by gazzat
70.

Tools and Tactics

Photo by ...-Wink-...
71.

2 Ways to enjoy

THE PROCESS 
Photo by massimo ankor
72.

Workflow Secrets

Develop a Process 
Photo by Ian Ruotsala
73.

Consistency

Automation
Photo by bitesizeinspiration
74.

Applications

Pick a Platform
Photo by tollieschmidt
75.

Start Simple

Photo by Alex //Berlin _ Alexander Stübner
76.

Tips | Tactics | Tools

2 Tips to make it easy
Photo by Domiriel
77.

Automation

Treat it like a Puzzle
Photo by kevin dooley
78.

Make new Friends

Smile and have fun!
Photo by Juliana Coutinho
79.

Untitled Slide

80.

Brain For RENT

I rent my brain out to business owners to work outside the box.
81.

Untitled Slide

Russ Johns

Haiku Deck Pro User
https://plus.google.com/108121851006609175073