Why are some TED talks viewed by hundreds of thousands and others by hundreds?

Humans connecting with humans -- talks that work the best are the ones where people can sense the humanity -- emotions, dreams, imagination

Novel is memorable -- we remember things that are new and different

Unique and meaningful connection to presentation topic -- passion leads to mastery

Tell stories to reach peoples' hearts and minds
"Stories are just data with a soul." Brene Brown TEDx Houston 2010

You trust those you know -- socialization

Have a conversation, not a lecture

Human brain loves novelty.

Unfamiliar, unusual, unexpected intrigues audience, jolts out of preconceived notion, gives them a new way of looking at world.

Rule of Three -- people remember three pieces of info really well; add more and retention falls off

Beter to present explanation in words and pictures than just words

Effective TED talks: 3 story outlines

Be authentic, open and transparent -- builds trust with audience