AND not OR
It's not email OR social channels it's AND...
It's not in-person meetings OR virtual book clubs and online meetings, it's AND...
Today's "consumer" want's to contribute--
Those of us over 50 grew up in an era where we CONSUMED media. We watched so much television that we all know the words to Gilligan's island theme song--That show first aired Sept 26, 1964 and it was only produced for 3 seasons, but we sat watching the re-runs over and over and over.
Today's consumer wants to contribute--they blog, contribute to Wikipedia pages, social media pages, and posts, and they have a lot to contribute to your association and to your companies.