What is Marketing? by leilanilatimer

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Slide Notes

What is Marketing?

Published on Apr 17, 2019

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PRESENTATION OUTLINE

What is Marketing?

Photo by corydalus

Market-driven vs product-driven

Customer & market needs

Photo by Karine Germain

Who is your customer?

Customer segmentation

Photo by James Cridland

What is your unique value?

Product Marketing

Photo by Noah Näf

How will you sell your product?

Channel positioning & pricing

Photo by Yuya Tamai

How will you market your product?

Integrated marketing & media

Photo by Austin Distel

How will you measure ?

Marketing analytics

Photo by Luke Chesser

How will you engage your customer?

Content marketing

Photo by ZERGE_VIOLATOR

How will you be known?

Brand marketing

Photo by Hello I'm Nik 🇬🇧

Global Hearing Aid Market
Over 12.5M Hearing Aids sold each year
$2.6B US revenue, $6.7B globally in 2018

Photo by shaire productions

Addressable Market

2.9M Units / $7.3B

Photo by shareski

Addressable Market

2.9M Units / $7.3B

Photo by Kevin Curtis

Earlens is the world’s only hearing solution

that directly vibrates the eardrum to replicate the natural hearing process

Photo by Helena Lopes

Providers

Devices & Service unbundled

Photo by Daniel Frank

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