DIY: Fandom Clothing Line

Business Basics

• Business Type: Partnership
• Production: Clothing and accessories that consumers have designed.
• Consumers: Expected to range between the ages of 13 - 19; any teenager that happens to belong to any fandom (tv series, movie, book, ect.)
• Means of Production: Mass Production

Reason for Providing Production Services:

Fandom Clothing allows consumers to design their own fandom related clothing according to their wants as means of speedy production, while also eliminating a surplus of clothing unwanted by consumers.

Cell Chart (Capital)

• Financial Capital will be obtained by funds paid to DIY Fandom Fashion by consumers to compensate for funds spent by the company for clothing and accessory production
• Financial Capital will be obtained monthly from registered members of the website used to submit clothing and accessory designs to the DIY Fandom Fashion production site

CELL Chart (Capital Con.)

• Capital goods will be needed to begin production and will assist in creating the final product
• Social Capital will be needed for connecting with consumers through social media and advertisement

CELL Chart (Capital Con.)

• Capital Investment will be needed for the purchase of machinery and other materials used in the production process of the clothing and accessories.

CELL Chart (Entrepreneur)

• Entrepreneurship will be needed to establish the overall company.
• Entrepreneurship will be needed for investors that begin to invest funds in DIY Fandom Fashion as means of helping the company gain popularity.
• Entrepreneurship will be needed to expand DIY Fandom Fashion globally.

CELL Chart (Entrepreneur Con.)

• Entrepreneurship will be needed for clothing companies who wish to merge with DIY Fandom Fashion.
• Entrepreneurship will be needed to expand and advertise the company over social media.

CELL Chart (Land)

• Natural Resources will be needed to establish the building in which the materials will be produced.
• Natural Resources will be needed to establish the building in which the materials will be produced Natural Resources will be used as capital goods (cotton) and could even (in some cases) be considered the final product (clothing).

CELL Chart (Land)

• Natural Resources will be used as means of heating and powering the site of production.
• Oil will be needed to produce plastic used in the production of accessories and other household items produced by DIY Fandom Fashion.

CELL Chart (Land)

• Natural Resources will be needed to produce the machinery that will assist in making the final product being produced by DIY Fandom Fashion.

CELL Chart (Labor)

• Human Resources will be needed for machine operation needed for production.
• Human Resources will be needs for company advertisement.
• Human Resources will be needed for website technical support.
• Human Resources will be needed for customer service.

CELL Chart (Labor)

• Human Resources will be needed to ensure financial stability and company security.

Making the Decisions

• Identifying the Problem- Deciding the most cost effective method of advertisement
• Seek Information- Employees expected to present advertisement ideas and methods will firstly be expected to conduct research concerning the best advertisement technique

Making the Decisions Con.

• Choose An Advertising Method- Decide to settle on the best and seemly most profitable advertising method (tv, social media, internet tracking)
• Implement the Plan- Begin to develop an advertisement

Making the Decisions Con.

• Evaluate Outcomes- Evaluate all events, considering what to do next if the advertisements are not profitable (or if they are!)

Fixed Cost

• Monthly Costs consumers will have to pay to register on the company website.
• Amount the company will have to pay to for supplies for product production.
• Amount paid for continually "running" machinery

Variable Costs

• Prices that Consumers will have to pay for the production of clothing, accessories, and other items.
• Amount of Advertisement produced by the company through television or social media,
• Shipping Costs paid by consumers (dependent on item purchased)

Opportunity Costs

• The company is able to become completely digital, allowing for speedy design creation, production, and delivery.
• Internet tracking and strategically placed ads are not always favorable, but is the most successful regarding internet purchases by consumers.

Opportunity Costs Con.

• The company only consists of production factories, cutting costs; as opposed to paying for in-store locations and factories.

Trade Offs

• The company has no "real" social (selling product face to face) effect on the consumer.
• DIY Fandom Fashion has to rely solely on advertisement, internet tracking, and company investment for consumer gain.
• DIY Fandom Fashion does not have an in-store location.

How will you invest in your human capital?

I would invest in machinery operation, customer service, technical support, and website editing and operation training.

How you will pay your employees (wages or salaries?

I would pay all of my employees by wages to encourage daily operation and production by employees and to ensure that I am paying employees for actual work rather than days off.

Employee Code of Ethics

• Employees will always remain civil and calm in the workplace in regard to machinery operation, coworkers, as well as, when consumers are concerned.
• Employees are expected to follow all safety procedures outlined

Employee Code of Ethics Con.

• Discrimination and harassment of any kind is not viewed as acceptable in the workplace
• Employees are expected to arrive to work and complete daily tasks in a timely manner.

Works Cited:
Random Fandom https://www.pinterest.com/aduncan47446/random-fandom/
*I was unable to insert pictures due to image size*