1 of 16

Slide Notes

DownloadGo Live

Copia de How to Create a Social Media Strategy

Social Media Strategy - Learn the basic steps of creating an epic social media strategy for your next social campaign. Connect with me on LinkedIn to learn more about social and social selling http://www.linkedin.com/in/gabevillamizar

View Outline

MORE DECKS TO EXPLORE

PRESENTATION OUTLINE

1.

How to Create an Effective Social Strategy

Photo by Tom Raftery
2.

5 Step Process

to create an effective social media strategy...
Photo by ЕленАндреа
3.

1. Set Clear Objectives and Goals

Photo by Matthew McVickar
4.

Social Goals and Objectives Examples

  • Grow a social community
  • Increase website traffic
  • Establish a social presence
  • Share quality content
  • Increase engagement
Photo by geolawie
5.

2. Create and Optimize Your Social Profiles

Photo by Will Scullin
6.

Where is Your Audience?

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Snapchat
  • Periscope/Meerkat/Blab
  • YouTube
  • Other
Photo by Tupolev und seine Kamera
7.

Social Profile Optimization

  • Complete Profile 100%
  • Top 10 Keywords
  • Consistent Profile Branding
Photo by mkhmarketing
8.

3. Develop a Unique Content Sharing Strategy

Photo by GotCredit
9.

3-1-1 Content Strategy

  • 3rd Party Content
  • 3rd Party Content
  • 3rd Party Content
  • Promotional Post
  • Personal Post
Photo by Mukumbura
10.

Content Type Strategy

  • Video - YouTube or Vimeo
  • Image - Correct Dimension
  • Characters - Think Mobile
  • Re-share - Think of Others
  • SlideShare
Photo by Julia Manzerova
11.

4. Measure and Analyze Your Progress

Photo by Paul Keller
12.

Social Metrics

  • Audience Growth
  • Social Engagement
  • Social Reach
  • Link Clicks
  • Page Views
Photo by Biking Nikon SFO
13.

Social Media Analytics

  • Google Analytics
  • Native Platform Analytics
  • Sprout Social
  • Buffer
  • Hootsuite
Photo by lejoe
14.

5. Create and Track Weekly Metrics

Photo by william.n
15.

Social Media Reports

  • Export Your Social Data
  • Share Social Wins
  • Track Weekly Numbers
  • Social Dashboard Display
  • Analyze and Improve
Photo by Brian Rinker
16.

Let's Connect.

Twitter: @gabevillamizar | gvillamizar@hirevue.com
Photo by the tartanpodcast

Sara Lilili