.

Past

• Started at DC Direct Jan 2010
• Achieved £12k gross profit per month with no training, just a phone and catalogue
• Left Feb 2011 to set up evodo

evodo

• £1m turnover achieved within 5 years
• Workforce of 10 staff including 2 drivers
• HQ in Blackheath Village

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New direction

• Empire office was launched to target medium to small business with prices online at a competitive rate with standard delivery service
• Its USP is its apprentice programme as we wanted to build it from the ground up with apprentice staff and support the local schools and colleges

New direction

• Office Oracle was launched to target medium to large business with bespoke prices tailored to individual requirements.
• It provides a personal delivery service and its USP is its service to provide what ever the customer wants!

Next chapter

• Current business relationship has come to a natural end, where we both want to pursue different paths

Vision

• Build a office supplies company with good old fashion business values in a modern era
• Provide my customers with the best online shopping experience from beginning to end, with a smart, searchable website which is clear and easy-to-follow, uses secure payment methods and provides fast quality deliveries, How? office power

Vision

• I will build a company and a brand that will be recognised as a trusted supplier and that gives back by supporting graduates and apprentices, along with charities and local communities.

Mission statement

• Retrospect will be the trusted stationery supplier of choice
• It will be cool and fun to use, along with holding traditional values and transparent prices

Business plan

• Start with Office Power with £12k of business
• Will achieve £17k by month 3
• Purchase Salesforce
• Purchase leads of london
• Sort into postcode area

Sales strategy

• Start 3 call system
• Introduction, qualifying and gathering information
• Email information about company overview and traditional values
• Follow up call to present or book meeting to present solution
• Close sale and start building relationships
• Reece to show orginal sales manual

Marketing strategy

• Canvas one post code at a time
• Retro Fiat 500 promotion car with 10% discount code and option to donate 5% to charity
• Mailout of flyers and small catalogues
• Retro loyalty give always i.e Rubix cube

Recruiting strategy

• Once achieving £20k GP per month then look to hire university graduates. Graduates to learn the sales manual and be achieveing 10K GP per month
• Graduates to mentor a sales apprentice

Expansion strategy

• Once the London office is achieving £100k GP per month, look to open branches in other counties and cities up down the country with the same model

Goals

• To be your biggest dealer within 5 years
• Open other branches by 2020
• Graduates and Apprentices programs running in sync

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