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Square Mile

Published on Nov 24, 2015

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PRESENTATION OUTLINE

SQUARE MILE

ADELAIDE, AUSTRALIA

INTRODUCING...

A NEW WAY TO TRAVEL
Photo by Str1ke

THE OBJECTIVE

  • To give tourists a deeper understanding of the thriving produce, food and beverage culture that exists in Adelaide
  • To offer local knowledge and streamline the tourist experience
  • To develop a new product that can be duplicated in other destinations
  • To change the perception of Adelaide by generating user content
  • To run a successful and sustainable business

USING SMARTPHONE TECHNOLOGY FOR OPTIMUM ACCESSIBILITY

GUIDED OR SELF-GUIDED TOURS
Photo by andrewrennie

USING GOOGLE MAPS TO NAVIGATE A PREDETERMINED ROUTE

Photo by bindermichi

Like the Yellow Brick Road

  • Customers pay a one-off fee
  • Use the app to check in or share content on social media
  • Redeem rewards at each stop
  • Have a wide range of experiences

Square Mile will take customers to some of the best cafés, bars & restaurants in town, all with the press of a button!

The User Experience

  • Download the free Square Mile app 
  • View a local venue for free before purchasing a package
  • Choose what package appeals to you most
  • Pay with PayPal via a pop-up payment window
  • The app is activated, make way to first venue

IT'S A DEGUSTATION ACROSS MULTIPLE VENUES

BENEFITS TO VENUES

  • Increase foot traffic
  • Bigger online profile, encouraging organic checkins, likes & shares
  • Generate revenue during off-peak periods
  • Greater interaction with customers
  • Opportunities to upsell

GET ON BOARD!

AND WATCH THIS SPACE IN SUMMER