Social Media Engage Residents by cleben

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Slide Notes

Social Media Engage Residents

Published on Nov 19, 2015

Discussion topics for HOA communication

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PRESENTATION OUTLINE

Engage Residents

With Social Media

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What is social media?

Social Media refers to new Internet communication services.

Characteristics
* User generated content, sharing, linking,
* Two-Way
* Social network connections - Followers
* Commenting, Liking, Rating,
* Groups, self-defined
* Public and private
* real-time, tracking, trending
* Marketing (user characteristics, profile)

Examples: Facebook, YouTube, Twitter, Nextdoor

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Community Building
Positives

In the context of Community Vitality

* Integrating - builds connections
* communication - news
* two-way Conversations

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Works Well If...?

Social Media Works Well If...

* Inspires and enrolls new people
* Conversational, two way
* Authentic, real people
* RESPECTFUL
*

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Community Building
Hurdles

Hurdles with Social Media

* rumors
* prejudice
* divisive language
* viral - explosive
* apathy, cynicism
* "failure to communicate" stubborn denial

Is this any different than face-to-face, hard work

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