How many do internet banking?
How many use Trademe?
How many book holidays, airlines online?
How many have mobile smartphones?

Reflection on society – increasingly connected and able to communicate beyond our local boundaries

use online to connect across Rotary and with your community

Paul didn’t know much about social media, but when it came time to publicize his club’s global “swimarathon,” he dove right in. Using a combination of social media tools, Paul got over 200 Rotary clubs on six continents to join the marathon, raised more than $100,000 for polio eradication, and attracted 16 new members.
https://www.rotary.org/myrotary/en/diving-social-media

This animated video premiered at Rotary International's annual convention June 26, 2013. It tells the story of Paul, a Rotarian who used social media to raise money, attract members, and generate news coverage about his project. https://vimeo.com/67222356

take advantage of free social media training available via Rotary and other sources

Where is your audience online?
Plan – rather than lots of different social media tools, go for a limited number of say 2 to 3
: eg. leverage your facebook
: Pinterest (stories with visual)
: Twitter (short byte sized messages to attract interest)

Connect via your members

Involve everyone in preparing your social media content. Almost anyone can write a paragraph; take a photo

Share your social media content in more traditional channels such as your club bulletin. Build Your Network(s)


Configure – rather than rushing with resulting minimal responses
: take control of your setup
Build – develop an audience that’s relevant to you
Engage – getting message out there in most effective way