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Business Development Presentation - Superhouse Group

Published on Sep 14, 2021

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PRESENTATION OUTLINE

1.

BUSINESS DEVELOPMENT PROPOSAL

nANCY cUNNINGHAM
Photo by Kelly Sikkema
2.

UNITED STATES

mARKET LEADER
3.

SUPERHOUSE GROUP

the iNDUSTRY lEADER
4.

increasing sales strategy

Photo by Leo Reynolds
5.

EQUESTRIAN MARKET

Photo by Caroline Ziemkiewicz
6.

Know Your Market

  • Product Type
  • Buyer Type
  • Sales Channel Type
Photo by engin akyurt
7.

Products

  • Riding Boots
  • Saddle Pads
  • Bridles
  • Rugs
  • Chaps
  • Breeches
Photo by Phil Hodkinson
8.

Which is the most lucrative channel for sales of equestrian equipment?

Photo by Cristina Anne Costello
9.

SALES CHANNELS

  • Retail / Specialty Stores
  • Wholesale
  • Third Party Online
  • Direct to Consumer
  • Bids and Contracts
Photo by Malgorzata Bujalska
10.

Sales channel category is further divided into specialty stores, modern trade channels, direct-to-customer channels and third party online channels.

Photo by Alexander Schimmeck
11.

sales of equestrian equipment among individual buyer type COULD surpass those of institutional counterparts

Photo by Philippe Oursel
12.

Which rider equipment PRODUCT is witnessing the most CURRENT sales and demand in the US Equestrian Equipment Market?

Photo by Louise Pilgaard
13.

Federation for Equestrian Sports (FEI)
World Championships
United States Eventing Association (USEA)
American Eventing Championships (AEC)
Horse World Expo (Harrisburg, PA USA - 3/2022)
These championships and trade show are excellent opportunities for paving potential avenues for equestrian equipment manufacturers to promote products across a huge customer base all under one roof.

Photo by anniinaorvokki
14.

8 OF THE BEST EQUESTRIAN FACILITIES IN AMERICA

  • WILL ROGERS MEMORIAL CENTER Fort Worth, Texas
  • FLORIDA HORSE PARK Ocala, Florida
  • GOVERNOR JAMES B. HUNT HORSE COMPLEX Raleigh, North Carolina
  • HITS-ON-THE-HUDSON Saugerties, New York
  • BROWNLAND FARM Franklin, Tennessee
  • FOX LEA FARM Venice, Florida
  • COLORADO HORSE FARM Parker, Colorado
  • SANDY POINT STABLES Portsmouth, Rhode Island
  • and more.....
Photo by lewing
15.

Government, State, County, City Parks Recreation

  • Horse trails
  • Recreational horse riding
  • Jumping Sports
  • Public and Private Schools
  • Colleges and Universities
Photo by Philippe Oursel
16.

Which is the most attractive US region for equestrian equipment from a strategic viewpoint?

Photo by Luisa Peter
17.

GOVERNMENT
STATE
COUNTY
CITY
PARKS and RECREATION

Photo by fortinbras
18.

GOVERNMENT
STATE
COUNTY
CITY
PARKS and RECREATION

Photo by fortinbras

Nancy Cunningham