M6135 #1

No Description

PRESENTATION OUTLINE

DISRUPTION: MEANING AND BACKGROUND

M6135 HOSPITALITY & THE DIGITAL DISRUPTION
Photo by dingatx

To cause (something) to be unable to continue in the normal way; to interrupt the normal progress or activity of (something)

CATCHING THE WAVE

WHY BUSINESS LEADERS TEND TO MISS IT
Goodyear Firestone
Xerox
IBM
Blackberry
Palm Pilot
Kodak
Nokia
Blockbuster
Photo by Klaquettes

A HISTORY OF FAILURES

Photo by sofianeb

WHY ARE BUSINESSES DISRUPTED AND WEAKENED?

STAYING TOO CLOSE TO YOUR CUSTOMERS IS DANGEROUS

FOCUSING ON CURRENT CUSTOMERS AND THEIR FUTURE NEEDS

RATIONAL AND ANALYTICAL INVESTMENT STRATEGIES

DISRUPTION RELIES ON INDEPENDENCE

ALLOWING YOURSELF NOT TO SERVE EXISTING CUSTOMERS
Photo by sj_harrison

THE CONCEPT OF "PERFORMANCE TRAJECTORIES"

INFERIORITY AND UNATTRACTIVENESS MAY HIDE AN UPCOMING DISRUPTION
Photo by akasped

MANAGEMENT "MYOPIA"

RISK AND FEAR OF FAILING EMBEDDED IN CORPORATE CULTURE
Incumbents
Photo by 96dpi

IS TECHNOLOGY DISRUPTIVE OR SUSTAINING?

LOOK FOR SIGNS OF DISAGREMEENTS
Talk about the concept of "incumbent" and newcomers

“Yes and” vs “yes but” see ideation
Photo by theJoSoS

MAKING A STRATEGIC COMMITMENT ...

WHEN NO CONCRETE MARKET EXISTS YET
Photo by Truthout.org

THE CASE OF APPLE

DISRUPTION IS NOT ONLY ABOUT TECHNOLOGY
Discuss: how disruptive has Apple been?
Pc
Os
Packaging
Integration
Software/hardware
Distribution channels
Music
Phone
Education
Watch
Photo by Xevi V

MAKING ROOM FOR DISRUPTIVE INNOVATIONS

ALLOWING EXPERIMENTATION AND FAILURE TO HAPPEN
Photo by tharrin

DISRUPTION THEORY 25 YEARS AFTER

OR WHEN "DISRUPTIVE" IS FASHIONABLE AND MISUSED

THE CASE OF UBER AND TESLA

ADDING ANOTHER BLADE TO A GILLETTE RAZOR
Photo by janoma.cl

"DISRUPT OR BE DISRUPTED"

IS THIS ALWAYS TRUE?
Photo by Paul L Dineen

IS HOSPITALITY A TERRITORY FOR DISRUPTIONS?

Photo by Bill Anastas

IT IS NOW TIME TO START YOUR QUEST

LOOK FOR EXPERIMENTS, FAILURES, NON-EXISTING GUEST SEGMENTS, NEWCOMERS, ETC.
Introduce assessment#1

Alain Imboden

Haiku Deck Pro User