EXAMPLES OF PROMOTIONAL MESSAGES

TO INFORM

• Little Ceasers- Hot and Ready
• Victoria's Secret- 5 for $27.50

TO PERSUADE

• Shop online and save big- Verizon
• Life is short eat better pizza- Jets Pizza 🍕

TO REMIND

• Always fresh- Tim Hortons
• Save money live better- Walmart

To inform explanations
Little Ceasers- targets all markets, especially those on a budget (demographic). It's informing customers of a great deal.

Victoria's Secret- informing customers of a great deal, marketing to women of a middle to upper class status.

To persuade explanations
Verizon- persuading customers to purchase online to save money. This targets online customers who are in the market for new technology.

Jets Pizza- this is persuading customers to pay for quality pizza (marketing as themselves) using appeals to pathos by saying life is short, marketing to the general public.

To remind explanations
Tim Hortons- this is reminding customers that their products are always fresh and thus high quality. Marketing to all demographics, all locations, and all people in Canada and parts of the U.S.

Nationwide- this friendly and personal slogan is reminding their customers of their loyalty. Targeting customers in the middle class range, all people (families particularly) in all parts of the country.