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Color theory
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Published on Nov 20, 2015
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PRESENTATION OUTLINE
1.
COLOR THEORY
TO WHAT EXTENT DOES COLOR AFFECT SOCIAL MEDIA?
Photo by
YannGarPhoto
2.
IMAGINATION AS A WAY OF KNOWING
Colors can conjure up specific images in your mind
This is partially due to companies trademarking specific colors for the brands
This is especially prevalent in social media
These kinds of sites typically use shades of blues for their backgrounds
These types of blues help bring to mind the image of their site in your mind
Photo by
anieto2k
3.
WHAT SITES DO THESE COLORS BRING TO MIND?
4.
Untitled Slide
5.
EMOTION AS A WAY OF KNOWING
Blue has calming effect on our emotions when we look at it
This could be a reason that social media sites choose to use blue
Photo by
Julien Haler
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