FASHION MARKETING

No matter what kind of designer or what kind of clothing the designer focuses on, every designer needs a marketing campaign. How will these fabulous new designs jump from a designer’s sketchbook into the average consumer’s closet? The only way to reach many Americans is through advertisements such as magazine ads, television commercials, Internet ads, or even the side of a bus passing through downtown.

Social media is a great way to promote a business, go where the people are!

FOCUS ON AMERICAN EAGLE

They integrate all customer data and then implement Teradata Marketing Resource Management (MRM). Marketing teams needed the agility to send out multiple campaigns on multiple channels and create those relevant conversations. Online is their biggest focus.

American Eagles target market is teens, tweens and millennials

They are highly on social media connecting AEO with emerging culture and trends and creatively bringing them to life on the social media calendar.

They could have their own snapchat filters to promote the new seasons clothing vibe everyone loves filters

4 P'S

• Product - accessories, shoes, clothing, some home products.
• Price- not cheap but doesn't break the bank
• Place- outlet stores and online
• Promotion - social media, magazines, online ads, and tv commercials.