Evaluation Question :

Genre :

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• The genre I aimed to reflected equally across all three of products was disco. In order to connected with the target audience as well as promote the genre, the same conventions such as bright neon colours as well as

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• an extravagant artist and visual animations has been frequently used across the website, digipak and music video in order to establish a brand for the artist ‘King Pink’.

Colour scheme

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• In terms of genre conventions, a neon colour scheme in contrast with the darker to black shades were used across the three products in order to establish not only the genre but a convention that can be associated with the artist ‘King Pink’.

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• Throughout the performance narrative of the music video the colour lighting used in combination with the overlay of flashing colours added in during the editing stages helped to establish the genre. Then by combining this feature into the ancillary tasks, a distinctive colour scheme of bright shades of pinks reds and blues contrasting the black backdrops became noticeable and therefore associate with the three tasks under one brand. In order to keep the same colour scheme across the three products I took the photoshoot under the same lighting used for the music videos performance element.
• Despite the fact that the pictures and video alike were edited differently, the fact that the similar colour schemes lighting and camera angles were used ensures that all the media used featuring the artist appears visually similar. Again this underpins that the three products come as a set helping to establish a relatable brand for the audience to associate with and buy into.

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• backdrops became noticeable and therefore associate with the three tasks under one brand. In order to keep the same colour scheme across the three products I took the photoshoot under the same lighting used for the music videos performance element.
• Despite the fact that the pictures and video alike were edited differently, the fact that the similar colour schemes lighting and camera angles were used ensures that all the media used featuring the artist appears visually similar. Again this underpins that the three products come as a set helping to establish a relatable brand for the audience to associate with and buy into.

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• differently, the fact that the similar colour schemes lighting and camera angles were used ensures that all the media used featuring the artist appears visually similar. Again this underpins that the three products come as a set helping to establish a relatable brand for the audience to associate with and buy into.

Imagery

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• The general aesthetics and imagery used across the products again are reflective of the genre, but most importantly are consist across the products in order to establish a reoccurring type of images thus a ‘brand’ or ‘logo’ to associate to the artist ‘King Pink’. The use of the neon circular imagery initially on the digipak and the again as the background of one of the website subpages and then again on the merchandise for sale under the ‘King Pink’. This repetitive imagery helps to combine the three products under the one artist again to establish a brand for audiences to buy into. The circular imagery has a loose connection to the music video in that the circular neon lights are visually captured in the waltzes element of the video. This then underpins the use of the circular neon lighting across both the digipak and the website, subtly showing relatable images in order to make the artist a recognisable brand.

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• background of one of the website subpages and then again on the merchandise for sale under the ‘King Pink’. This repetitive imagery helps to combine the three products under the one artist again to establish a brand for audiences to buy into. The circular imagery has a loose connection to the music video in that the circular neon lights are visually captured in the waltzes element of the video. This then underpins the use of the circular neon lighting across both the digipak and the website, subtly showing relatable images in order to make the artist a recognisable brand.

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• visually captured in the waltzes element of the video. This then underpins the use of the circular neon lighting across both the digipak and the website, subtly showing relatable images in order to make the artist a recognisable brand.

Typography

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• The typeface varies across the products from titles to information paragraphs to the artists name. although the typeface for each subsection varies, the subsections remain consistent across the products. For example the typeface heroes and legend from dafont.com was used for the artists name and logo. This ‘logo’ was consistently used across the website and digipak and was considered to be at the beginning of the music video, however this was taken away as it is not a convention of the disco genre. This consistent use of the font made it a typeface that audiences will associate with the artist therefore stablishing a recognisable brand for the artist to sell his music and products.

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• used across the website and digipak and was considered to be at the beginning of the music video, however this was taken away as it is not a convention of the disco genre. This consistent use of the font made it a typeface that audiences will associate with the artist therefore establishing a recognisable brand for the artist to sell his music and products.

Language

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• The type of linguistic choices made across the website and the digipak at first seemed like a minor aspect that would easily be overlooked. However, the type of word phrasing and construction of sentences made were found to be essential in order to establish a believable artist that had the relatability factor as per Richard Dyer’s Star Theory. The simple phrasing on both the digipak and website, mirrored the simple song lyrics of the tracks on the digipak ensured that the products will and can appeal to all audiences thus not excluding potential fans of the music. The social media aspects of the website product also were carefully considered in the type of context used as social media pages are not always age restricted.

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• simple phrasing on both the digipak and website, mirrored the simple song lyrics of the tracks on the digipak ensured that the products will and can appeal to all audiences thus not excluding potential fans of the music. The social media aspects of the website product also were carefully considered in the type of context used as social media pages are not always age restricted.

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• are not always age restricted.

Star Theory

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• Across the three products the main aim was to create a brand out of King Pink and to portray him as a ‘star’ that audience can relate to, thus buying into the music. This aim was to fulfil Richard Dyer’s Star Image theory that popular artists have to establish a brand across several media forms outside of just music in order to appeal to audience’s best. The first and foremost element was to create the music video in order to establish a Meta narrative (as per Steve archer) initially staring the development of the stars image over time. The video featuring the performance element with many close up shots of the artist help to establish the artist as a brand in the beginning. However it is the combination of the similar close up shots in conjunction with the neon lighting used across all three of the products that established the artist to audiences in a recognisable way. The website furtherly enhanced the star image of ‘king pink’ as the social media pages and the personal about pages bright a sense of reality to the artist for the audience to interact and relate to, thus making the brand of ‘King Pink’ have an aspect of reality, therefore relatability.

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• audience’s best. The first and foremost element was to create the music video in order to establish a Meta narrative (as per Steve archer) initially staring the development of the stars image over time. The video featuring the performance element with many close up shots of the artist help to establish the artist as a brand in the beginning. However it is the combination of the similar close up shots in conjunction with the neon lighting used across all three of the products that established the artist to audiences in a recognisable way. The website furtherly enhanced the star image of ‘king pink’ as the social media pages and the personal about pages bright a sense of reality to the artist for the audience to interact and relate to, thus making the brand of ‘King Pink’ have an aspect of reality, therefore relatability.

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• the combination of the similar close up shots in conjunction with the neon lighting used across all three of the products that established the artist to audiences in a recognisable way. The website furtherly enhanced the star image of ‘king pink’ as the social media pages and the personal about pages bright a sense of reality to the artist for the audience to interact and relate to, thus making the brand of ‘King Pink’ have an aspect of reality, therefore relatability.

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• audience to interact and relate to, thus making the brand of ‘King Pink’ have an aspect of reality, therefore relatability.

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• The female actress (Freya Tarbit) who featured as part of the visual narrative element of the music video didn’t feature anywhere else on the other two products. I feel that this was flawed in the production of my products and she should have been introduced on both the social media sites and website in order to establish a better connection between the audience and the actress used. Also, Freya should fall into Laura Mulvey’s male gaze theory, however from the conserved nature of her in conjunction with the conserved yet promiscuous nature of the photoshoot from the main artist this theory doesn’t apply to my products which is fitting with a part of the genres conventions.

Conventions

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• Heavy editing is a convention of the genre which I chose to reflect across all three of the products in order to fit with the disco genre. The use of continuous editing from the shots of the video to the distorted and animated imagery used on for the digipak, the editing almost become a motif for audiences to expect with the King Pink Brand, thus making it more recognisable and memorable for the general public.

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• more recognisable and memorable for the general public.

Enigma Code Theory

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• Roland Burthens enigma code theory is simply based upon the fact that a text in this given instance would be the music video, has an element of mystery in order to generate audience attention. I believe this is applicable to the music video as the fairground scenes are mostly shot in POV creating the mystery of the date. However, as a combination, the three products take the route of relatability therefore openness especially with the social media platforms used on the website in order to appeal to fans, rather than using mystery as this theory suggests.

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• the three products take the route of relatability therefore openness especially with the social media platforms used on the website in order to appeal to fans, rather than using mystery as this theory suggests.

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