"The initial capital that is required to start a business is usually provided the entrepreneur and his/her immediate family. Few families, however, have the resources to finance a growing business, so growth almost always requires outside capital" (Berk, 2015, p.956).
"After eight years on Shark Tank, Kevin O'Leary tells TheStreet's Scott Gamm that entrepreneurs are changing how they pitch their businesses. He went on to call the show the world's most successful venture capital firm. He partly credits that to the low cost of customer acquisition because of their 10 million strong audience" (Gamm, 2017).
Corporate Investors: "Many established corporations purchase equity in younger, private companies. A corporation that invests in private companies is referred to by many different names, including corporate investor, corporate partner, strategic partner, and strategic investor" (Berk, 2015, p. 958).
Securities & Valuations "When a company founder decides to sell equity to outside investors for the first time, it is common practice for private companies to issue preferred stock rather than common stock to raise capital" (Berk, 2015, p. 958).
Preferred Stock: "preferred stock issued by mature companies such as banks usually has a preferential dividend and seniority in any liquidation and sometimes special voting rights. Preferred stock issued by young companies has seniority in any liquidation but typically does not pay cash dividends and contains a right to convert to common stock" (Berk, 2015, p. 958).
Convertible Preferred Stock: "A preferred stock that gives the owner an option to convert it into common stock on some future date" (Berk, 2015, p. 958).