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Batcave

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PRESENTATION OUTLINE

1.

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2.

Existing Social Media Presence:

3.

Objectives:

  • Awareness
  • Develop hashtag campaign: #ComePlayAtBCG
  • Increase social media visits
  • Increase store foot traffic
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4.

SWOT ANALYSIS

  • STRENGTHS
  • WEAKNESSES
  • OPPORTUNITIES
  • THREATS
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5.

Demand Assesment

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6.

SECONDARY MARKET DATA

What does the competition look like?
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7.

SOCIAL Media Strategy

  • Social Community Zone
  • Social Publishing Zone
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8.

ACTIVATION PLAN:

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9.

MANAGEMENT

AND MEASUREMENT
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10.

QUESTIONS?

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Melissa Hyatt