Slogans and Logos

Slogans
What are thoooose?

A slogan is a short and striking or memorable phrase used in advertising.

For example...

Just Do It.

Think Different

Taste So Good, Cats Ask for is by Name.

What makes a great slogan?

Slogans...

• are memorable
• have a key benefit
• differentiate the brand
• encourage positive feelings

Logos on the other hand...

are the symbol of the company's identity.

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It's all pretty simple, but let's test your knowledge!