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Digital Strategy - Larry Cummings
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Published on Apr 18, 2013
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PRESENTATION OUTLINE
1.
DIGITAL STRATEGY
WHAT IT IS AND HOW TO DO IT WELL
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2.
LARRY CUMMINGS
3.
IS IT A GAME?
YOUR BRAND IN AN AGE OF PARTICIPATION
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4.
IS IT BRAND MEMBERSHIP?
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5.
IS IT COMMUNITY?
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6.
IS IT MASS MEDIA?
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7.
It's none of these things
IT'S ALL OF THESE THINGS
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8.
WHAT'S DIFFERENT ABOUT IT?
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9.
SOUNDS HARD
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10.
What Works
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11.
Untitled Slide
12.
Digital = Agility
They even sound the same
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13.
FIND A USEFUL METAPHOR
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14.
Where to begin
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15.
Thank you!
Larry Cummings
Haiku Deck Pro User
http://larry.org
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