Social Selling: Where do I Start?
If you already know what social selling is and want to know where to start, this is the deck for you.
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
SOCIAL SELLING
WHERE DO I START?
These aren't the fancy tips. They're the basics. The building blocks on which you'll create a successful social selling strategy.
Photo by eldh
So now that you know
what social selling is...
where do you start?
If you haven't already seen it, go to my deck called "What is Social Selling?"
If that's old news, press on. This guide is for you. In it you'll learn the first steps to connecting with prospects through social media.
If that's old news, press on. This guide is for you. In it you'll learn the first steps to connecting with prospects through social media.
START WITH THE BASICS
- Don't build more than one profile yet
- Choose the platform your prospects use most for business
- Create a lead magnet, not a resume
- Start to build a network of people you actually know
The slides that follow will break these points down. Read on!
Focus on just one platform (e.g.LinkedIn) to start. Otherwise you'll just get overwhelmed.
If you try to build your brand across LinkedIn, Twitter, Snapchat, and Facebook, you will need at least 30 hours in a day.
Since that's not possible, focus on just one medium FIRST. This doesn't meant he others won't be valuable, but start with one first and start to build a following there.
Since that's not possible, focus on just one medium FIRST. This doesn't meant he others won't be valuable, but start with one first and start to build a following there.
Photo by HckySo
Go where your ideal clients spend the most time online.
Here's how you pick which platform to start with:
Cast your bait where there are fish.
Don't go to Twitter because it's new and exciting if the MAJORITY of your prospects don't go there.
This doesn't mean Twitter won't be valuable in the long run, but it's not the best place to start your social sales strategy.
Cast your bait where there are fish.
Don't go to Twitter because it's new and exciting if the MAJORITY of your prospects don't go there.
This doesn't mean Twitter won't be valuable in the long run, but it's not the best place to start your social sales strategy.
Photo by Sebastiaan ter Burg
YOUR PROFILE
SHOULD ATTRACT BUYERS, NOT JOB OFFERS
For some reason people think that social networks like LinkedIn are still designed to showcase why you make a great employee.
That's absolutely not the case for social selling.
You should think of your profile as an advertisement meant to get prospective clients to find reasons to work with you.
That's absolutely not the case for social selling.
You should think of your profile as an advertisement meant to get prospective clients to find reasons to work with you.
Photo by nathanmac87
CONNECT
WITH PEOPLE WHO KNOW & TRUST YOU
You want to have a network you can rely on for referrals and who will help spread the valuable content you share.
Start building that network by connecting to people who know and trust you. They're more likely to engage with your content, which will get it seen by the people you want to sell to (and who don't yet know and trust you).
Start building that network by connecting to people who know and trust you. They're more likely to engage with your content, which will get it seen by the people you want to sell to (and who don't yet know and trust you).
YOUR PROFILE?
But what content do you share on
So you set up your profile on just one social media channel and you're starting to connect with people who know and trust you.
Social media has been leveraged by sales people for long enough that directly messaging prospects as a way of shortcutting email is no longer viable.
You're going to need content to draw prospective clients to you.
For that, we'll need a whole other Haiku deck...stay tuned.
Social media has been leveraged by sales people for long enough that directly messaging prospects as a way of shortcutting email is no longer viable.
You're going to need content to draw prospective clients to you.
For that, we'll need a whole other Haiku deck...stay tuned.
Photo by 10ch
