House of Philanthropy by Alice Ferris

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Slide Notes

Over decades of professional fundraising, we, as a sector, have collected a huge body of knowledge about fundraising techniques. But do all of these techniques work in the multitude of rural or diverse communities that we serve now? How do cultural norms of a group affect what “works” in philanthropy? And how can you begin or deepen your relationships to inspire support for your cause? In this session, we'll discuss why we should care about differences, fundamental assumptions of rural and diverse communities, and techniques to help you build relationships in cultures that are not your own.

Learning Objectives & Participant Outcomes:
Identify demographic trends of our potential and current donor base
Evaluate fundraising strategies in a community focused context
Identify strategies to build relationships in cultures and/or communities not your own

Thanks to Dr. Noah Drezner, University of Maryland, College Park, Ann-Mary MacLeod, University of New Mexico, and Connie Hubbs, ConnieHubbs.com for providing some of the content for this presentation through a co-presentation we did for the Council on Resource Development.

House of Philanthropy

Published on Nov 18, 2015

Trying to connect to diverse communities in fundraising? Listen first, then maybe ask. Here are some reflections on making those connections.

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PRESENTATION OUTLINE

Understanding Your Donor

GoalBusters Consulting for AFP Hong Kong

Who We Are

Development leadership for small and medium sized charities
Strategic, fundraising and campaign planning
Fundraising training
Presentations in 6 countries
30+ years experience fundraising, marketing, sales
Both CFRE's; Alice is 90th ACFRE

Topics

Culture of Philanthropy and Giving Values
Consumer behaviour
Currency of giving
Social connections

House of Philanthropy

Photo by WanderingtheWorld (www.ChrisFord.com)

Untitled Slide

Culture of Philanthropy

Photo by Stuck in Customs

What values are connected with philanthropy?

Photo by Haags Uitburo

Giving Values

Respect
Family ties
Generosity
Helping
Caring for others

Consumer Behaviour

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VALS

Strategic Business Insights

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Tradition
Achievement
Self-Expression

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Tradition

Preservers provide a counterbalance to the wave of ambition, the pursuit of money, and the desire for power in society.
Sustainers are loyal to a traditional way of life, even though in aspects of their daily life, they may look like other groups that are not traditional.

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Achievement

Traditional Achievers want to keep up with upwardly mobile Chinese but feel insecure about how and whether to do so.
Trendy Achievers have the greatest desire to be seen as successful and worthy of admiration.

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Self-Expression

Experiencers seek personal advancement and look for innovative ways to move ahead in a career or area of interest.
Adapters are similar to Experiencers but do not have the explicit drive for personal advancement or exploration.

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Situational

Accomplisheds seek strategic advantages to improve their position in society. They do not wish to call attention to themselves.
Pacesetters want to be recognized by peers and to be seen as having a role or social position; they may even want fame.

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