SHOE INDUSTRY

The shoe industry exports all over the world. In Australia, we don't have a stable shoe industry as we import most of our shoes from overseas. This industry is found mostly in China, Indonesia, Korea and the Phillippenes.

What are the strengths of this industry?
The shoe industry has many strengths including customer service, time management, sharing the workload and the staff becoming almost like family.

What difficulties does this industry face?
Like any industry, the shoe industry has the usual difficulties like employees not doing their full share, not enough time to do everything, funding issues and changing trends

GOALS

• In two years our business will have doubled.
• In five years our business will have expanded overseas.
• Our shoes will be comfortable, good quality and lighteweight.

ABOUT MY BUSINESS

• Business name On air shoes Industry area Secondary and tertiary Ownership structure Franchise. So it creates jobs and even workload.
• About the shoes Shoes are lightweight, customisable, comfortable and all have great price tags. On average, it costs us about $18 to make each pair, unless it has been created for you

OUR PHILOSOPHY

• The Shoe Racks philosophy is to make shoes that are comfortable, lightweight and that feel great to wear.

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• Product description Shoes are lightweight and comfortable , can be customised, suitable for casual wear or any sports. Target market Everyone looking for comfortable, great quality shoes at an affordable price. Pricing from $40-$120 Competitive advantage On air shoes are more affordable,

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• more comfortable and better quality shoes that can be custom made for your individual needs. Competition Our main competitors are Nike, Adidas, New Balance and custom designers. Location We will sell our shoes at leading shoe retailers, or online. It's easier to custom design and order the shoes you want online but if you want to try in the shoes at a shop then that's why our business sells them in leading retailers near you.

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