PRESENTATION OUTLINE
"We use the word culture in these two senses: to mean a whole way of life---the common meanings; to mean the arts and learning---the special processes of discovery and creative effort.
"These are the ordinary processes of human societies human minds, and we see through them the nature of a culture: that it is always both traditional and creative."
"Our collective memory of most of the people and events in the fields of sports and entertainment is too ephemeral to take a permanent place in our cultural heritage."
