PERSONAL BRANDING

Personal branding is people marketing themselves and their careers as brands.

YOU HAVE TO BE DIFFERENT FROM THE REST

• Identify your unique personal
• Identify and communicate what makes you different
• who are you and what can you offer
• Stand out from the crowd

PERSONAL BRANDING HAS THREE ELEMENTS

• Value preposition: what do you stand for
• Differentiation: what makes you stand out
• Marketability: what makes you compelling

Carli Bybel
She's a YouTube superstar. Has tutorials and videos about makeup, beauty, fashion, and fitness. She has more than 2 million subscribers.

I have follow her YouTube channel since 2012. I love her videos! Thanks to her I have learn a lot about makeup.

She gets attention because she uses her beauty to attract viewers.

Companies use her to market their products. They now that if she talks about them in her videos her viewers would buy them.

If a product doesn't work she tells us in her videos.

Personal branding is strong because it sends a message of who you are and what you can offer.