SOCIAL NETWORKING SITES

Twitter
Facebook
Google+
LinkedIn

QUESTIONS

• Which social networking sites do you use? What for?
• Why might assessing content or connecting to people on social networking sites be useful in your job/ for your company?

Have you ever seen any messages for promoting a company/ product on social networking sites?

AFTER YOU READ...

• What is social media marketing?
• What might the positive and negative sides of these SMM strategies be?

WORD OF MOUTH

• given or done by people talking about something E.g. We get most of our work through word-of-mouth recommendations.

TRACKING

BADGE

TRICKERY/ DECEPTION

INDIGNANT

INEVITABLY I SUPPOSE...

DOWNRIGHT ILLEGAL

ENDORSE A PRODUCT

I’M INCLINED TO ...

Untitled Slide

• Made-up names
• Fake accounts

People paid to lie to their friends are nowhere in these marketing schemes.
( line 76)

VOCABULARY

• Dodgy companies
• Collision
• Fluorescent
• Vertical
• Stack up
• Gripes
• On the sidelines
• Misdiagnosed
• Unforgiving

dodgy

• dodgy companies: companies that are dishonest or unreliable

collision

Fluorescent

Vertical

Stack up to the compition

Gripe

On the sidelines

• To not actively participate in something
• E.g. If you want the boss to notice you, you can't just stay on the sidelines during these meetings.

Misdiagnosed

Double-edged sword

Unforgiving

Brainstorming

• Team A- good things about social marketing
• Team B- bad things about social marketing

BOGOF

• To increase sales volume
• Purchase two items at a 50% discount
• No reduction in the price for one item, so customers have the impression that they’re getting something for free

LOSS LEADER

• The actual printer is so cheaply that the manufacturer loses money on it - but the customer is forced to buy a high-priced ink cartridges and special paper

TYING

• E.g. electronics, video games
• Games can only run on special software licensed by a certain manufacturer, so the customers are forced to buy their games and no body else’s.

CASH BACK

• Credit card companies pay the customers a small amount of money for each use of the card.

BUNDLING

• E.g software business- buy a package of word processor, a spreadsheet and a database ( Microsoft Office)
• E.g. a combo meal

What mistakes may salespeople make when they try to sell?

MISTAKES SALESPEOPLE MIGHT MAKE...

• To make critical remark about the competion
• To give in to pressure
• To overreact or threaten the customers

'Do what you do so well that they will want to see it again and bring their friends.'- Walt Disney

STUDY TRIPS

'How to make customers love you'