Marketing

What is marketing

• Study of management
• Create relationships
• Satisfy customers

The 4 P's of Marketing

• Product
• Price
• Place
• Promotion

Product

• How does it fulfill consumer demands?
• How does it stand out from competitors?
• Can the product be paired with a secondary product?

Price

• Consider unit price, marketing costs, and distribution expenses
• Consider price of competitors

Place

• Will the company sell the product in a store, online, or both?
• In a store, what kind of placement does it get?
• What kind of digital placement does it get?

Promotion

• Includes a variety of activities: advertising, selling, sales promotions, public relations, direct marketing, and sponsoring

How does this relate?

• You are responsible for marketing your product
• Your group will create a flyer and a commercial
• The 4 P's of marketing must be taken into consideration

Your flyer

• Graphic of puzzle
• Price
• Age groups
• Company name
• Slogan ... if you have one
• Summary of puzzle, if you don't have it in your advertisement

Commercial

• Promoting your product
• Talk about the placement of your product
• Series of steps used to put it together
• Stages of the project