SOCIAL NETWORKING SITES

Twitter
Facebook
Google+
LinkedIn
Tumbler
Snapchat

QUESTIONS

• Which social networking site do you use?
• When do you use it?
• How often do you use it?
• Why do you use it?

How I built this- Instagram

• What is Instagram?
• Who are the major Instagram users?
• What are some features of Instagram? Why is it different from others?

This is a very important picture. Take a guess why it’s important?

Part One

• 1. Where does Kevin Systrom live at the beginning of the story? 2. What is Burbn? 3. What kind of information can “the devices in everyone’s pockets” share? 4. What happened at the bar when Kevin went there? 5. What happened when Kevin went to coffee with the investor?

First part-Key words

• Silicon Valley
• Filter
• Tinker
• Beta-user
• Prototype
• Investor

Silicon Valley

Filter

Tinker

Beta-user

Prototype

Investor

Questions- the beginning

• What is Burbn?
• How did Kevin decide to change Burbn?
• What happened in the bar when Kevin went there?

What is Burbn?

• the first app
• Check-in app
• location sharing
• Visual images and pictures

How did Kevin decide to change Burbn?

• more visual information
• prototype used by the beta-users

What happened at the bar when Kevin went there?

• a bunch of investors were there and met an investor
• showing Steven, the first investor the prototype
• the alert- people were signing up on the app

Compelling

Part II

• 1. How much money were Kevin and Mike offered at first? 2. How much did they finally get from investors? Why do they think they got so much? Why was it surprising? 3. How many users did Burbn have when they “failed” and their momentum stopped?

Part II

• 4. Complete Eric Ries’s quote: Don’t ask why people don’t use your startup. Ask why the people who ________________ to use your startup ___________________________.
• 5. What did the users love about Burbn?

Part II

• Kevin and Mike were offered 50,000 dollars by the first investor
• Other investors in Silicon Valley also showed interest
• 150,000–>250,000
• The other Investor —> 250,000
• They raised half a million dollars
• They believed that it can last
• Only a prototype, computers, no office

Part II

• 100 users (Burbn)
• Photo aspect

Part Three

• 1. Why did Kevin go to Mexico? 2. What did Kevin and Nicole talk about on the beach in Mexico? 3. What is Nicole’s suggestion to Kevin? 4. What is the name of the first filter on Instagram? 5. Why is the picture of the dog and foot special? 6. What problem was Instagram solving?

Part Three

• On a break in Mexico with Nicole Working and focusing on photos, prototyping the app
• Add filters to make the photos better
• Make people feel like their phots worth sharing
• X-pro 2
• Nicole’s feet and dog in Mexico- the first filtered photo on Instagram
• 25 thousand people in the first 24 hours

Mind-mapping

It was the first Instagram post that used a filter!

Discussion Questions

• 1. What do businesses need to be successful? Describe what Instagram had that made it successful.
• 2. What are the key elements for a successful company/ a start up? Why? Put them in order. ( great ideas, management, financing, quality of the products or services, employees, others)