Mythbusting
Published on Nov 22, 2015
Mythbusting for online communities. Separating the fact from the fiction when it comes to branded communities.
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PRESENTATION OUTLINE
Mythbusting
online communities edition
"If you build it
they will come"
Nope.
Invite them to build it with you.
No again.
Social Media Explorer found that forums were one of the main areas of conversation in every sector they analyzed*
"No one wants
another login"
Welcome to 2014
Most communities offer social logins
Not so much.
Most members are there to be helpful**
"Communities
run themselves"
Healthy communities
need attention & care
"Everyone's
already on Facebook"
Ello MySpace.
Nothing is set in stone. Ever.***
"Numbers
are the most important thing"
Which is better? A tight group of 100
business partners, or a list of 10,000 "followers"?
Pacesetting companies
are more likely to collaborate w/customers****
Notes
- Photo Credit: marfis75 via Compfight cc
- Photo Credit: Ozyman via Compfight cc
- *http://www.entrepreneur.com/article/223493
- Photo Credit: insert_user_name via Compfight cc
- **Research from LeaderNetworks.com
More Notes
- Photo Credit: Andrew Feinberg via Compfight cc
- ***It's all about providing value to your members.
- Photo Credit: JD Hancock via Compfight cc
- ****IBM Study: CMO Insights from the Global C-Suite
Even More Notes
- Image Credit: ChiefMarTec.com technology landscape
- This deck brought to you by Social Strata, makers of Hoop.la.
- http://hoop.la
