Tutor Recruitment & Retention
Published on Mar 17, 2016
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PRESENTATION OUTLINE
Tutor Recruitment & Retention
Amie Whittemore, Literacy Volunteers of Charlottesville / Albemarle
Literacy Volunteers:
- Trained 66 tutors in FY 12; 112 in FY 14 (70% increase)
- Serves ~340 students annually
- 90% ESL; 10% Basic Literacy
- ~250 active tutor-student pairs (32% increase since 2012)
why we're here.
make new friends,
but keep the old.
Photo by Travel 2.0
Get the word out.
- Press Releases
- PSAs (TV & Radio)
- Facebook & Twitter
- Instagram, Snapchat? Be creative!
- 42% of tutors find out about training via marketing initiatives
Think outside the box.
Photo by cheerfulmonk
New Ways to Recruit
- Volunteermatch.org
- Idealist.org
- Book & other groups
- Local festivals / farmers market
What do they want?
Nurturing & empowering your tutors.
Here's why Gail volunteers.
Monthly Tutor Roundtables
Tutor Book Group
Summer Tutor Socials
Empower Tutors.
Photo by giulia.forsythe
