PRESENTATION OUTLINE
NO.01
Toblerone is a company from Bern, Switzerland; home to the Matterhorn Mountain and also known as the “City of Bears”. See if you can spot the bear nestled within the mountain design. This is a great example of incorporating a company’s roots into their logo so they never forget their origins.
NO.02
The LG logo is one recognised worldwide on a number of products. Glancing at it every day, you may see the L and the G incorporated into the device representing the brand name. What some people miss is the face it is supposed to create. The L makes up the nose and the G the rest of the face. LG have done this to create a warm and welcoming atmosphere for their brand, providing a trustworthy base for their products. Some designers also see a subtle not to Pacman in the logo, but you can figure that one out for yourselves!
NO.03
Vaio is a great example of having a hidden meaning within your logo, so hidden that I only picked up on it recently! The logo integrates the ideas of analog and digital technology into one, using the V and A to represent an analog wave, and the I and O to represent binary from the digital world.
no.04
Pepsi hired a branding agency to design their new logo, and they provided Pepsi with a 27-page report describing what the logo represents. The report explains the logo represents Earth's magnetic field, feng shui, Pythagoras, geodynamics, the theory of relativity and more.
no. 05
Discovering the Origins the Hyundai Logo. While the “H” in Hyundai's automobile logo does stand for the company's name, it's also a stylized picture: a silhouette of two individuals shaking hands. One individual is a company representative and the other is a satisfied customer.
no.06
In 1990, Toyota debuted the three overlapping Ellipses logo on American vehicles. The Toyota Ellipses symbolize the unification of the hearts of our customers and the heart of Toyota products. The background space represents Toyota's technological advancement and the boundless opportunities ahead.
