Quebec marketing

Tim Hortons

• "tim might be changing but quebeckers remian faithful"
• tim hortons reputation declines
• Quebeckers like tims
• Professor Sylvain Charlebois says that they're focusing more to the shareholders, not to Canadians he said "transformation into a foreign company is now complete"

Quebec's Uniqueness

• even though the decline nationaly Tim Horton position in Quebec is stronger then the rest of canada.
• fun fact: Tim Horton's became Tim Hortons after the language sign laws in Quebec in 1993, they removed the ' (apostrophe)

ISSUES

• Tim Hortons is valuing shareholders over the Canadians as Professor Sylvain Charlebois said.
• Tim Hortons experienced a dramatic drop in brand reputation

To Succeed

• connections with customers
• focus on both shareholders and public
• see the importance of consumer base satisfaction

hollywood pq

about

• Quebecs famous celebrites are seen better than americans as they are more relevent and the Quebeceks like them

Quebecs uniqness

• Quebec has alot of celebrity and alot of talent from Quebec
• In Quebec these celebrites are more relevent and popular Quebeckers Love them
• the issue is that no one really knows them outside of Quebec

the end