#PinkTax
Published on Mar 15, 2018
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PRESENTATION OUTLINE
What is the Pink Tax [hash-tag] movement we see on social media platforms, in-print, and around the world?
Simply put, Pink Tax is the proven theory that women pay 48% as much for everyday items branded 'for women' than men do, such as women's shampoo, women's razors, and women's deodorant - not to forget services like haircuts for women, and so on.). [3]
Photo by kenteegardin
France’s secretary of state for women’s rights, Pascale Boistard, wrote a message on Twitter in support of the movement, asking, “Le rose est-il une couleur de luxe?” (Is pink a luxury color?) [1]
Photo by Mack Fox (MusicFox)
Pink Tax is nothing new to consider, yet it remains unchallenged and unchanged to this very day, notwithstanding the extension time has given to women in recent decades: laws challenged by women and laws adjusted by federal lawmakers in extension to their voices being heard.
That infamous 'glass ceiling' that nearly every woman strives to shatter remains un-shattered to this very day, despite the fact that we like to think it has. And frankly, it begins with a call for more legislative action towards women’s issues, and women’s rights still left unchallenged and whereby unchanged.
Photo by Leo Reynolds
The hot-button issue now – the higher cost of 'female-branded' products and services which affects every woman regardless of age, race, color, religion, sexual orientation, etc., and places us at a higher financial disadvantage to men. We, as a society, can do something to change that.
What we need first is gender equality in products and services where value and cost mark these changes, and Pink Tax becomes a thing of the past. We need to allow every woman to reach new climatic heights and shatter that infamous 'glass ceiling' once and for all wherewith gender equality comes price equality and CHANGE.
We owe it to our daughters and their daughters and ...
Photo by nataliej
The second-wave feminist movement began in the United States in the 1960s. Women like Betty Friedan and Gloria Steinem (among other power-blazing women of the time) helped raise the much-needed radicalization of the feminist movement and have enabled us to [almost] reach the height of that now infamous glass ceiling, one woman, one struggle at a time. [2]
Photo by AK Rockefeller
It was during this time that the feminist movement took off and has remained with us since marked as the blueprint in a continuous patriarchal system regarding gender inequality and gender pricing.
Photo by Tomatorg Soup
According to a recent study of the gender pricing of goods by New York City’s Department of Consumer Affairs (DCA), which revealed widespread gender-based pricing disparities, "women are paying thousands of dollars more over the course of their lives than men to buy similar products (and services)." [3]
Photo by Madison Kaminski
When comparing nearly 800 products with clear 'male' and 'female' versions from more than 90 brands sold in store and online, NYC's Department of Consumer Affairs (DCA) found that the women's version of products cost more than men's.
The industries studied for the report included toys and accessories, children's clothing, adult clothing, personal care products, and home health care products for seniors. [3]
Photo by Darwin Bell
The DCA found that, on average and across five industries, women's products cost 7 percent more than similar products for men. Specifically:
• 7 percent more for toys and accessories
• 4 percent more for children's clothing
• 8 percent more for adult clothing
• 13 percent more for personal care products
• 8 percent more for senior/home health care products
The study reflected an average consumer lifecycle, from baby to senior products, providing a glimpse into the experiences of consumers of all ages, the DCA said. Over the course of a woman's life, the financial impact of these gender-based pricing disparities "is significant," the DCA said in its report. [3]
Photo by Jason Leung
This report does not take to account, however, the fact that women, on average, earn less money than men in nearly every occupation for which there is sufficient earnings data for both men and women to calculate an earnings ratio.
Did You Know ...
Female full-time, year-round workers made only 80 cents for every 1.00 dollar earned by men, a gender wage gap of 20 percent, further adding to the financial strain that women face in consumer culturalism and gender pricing. [6]
Photo by kenteegardin
A Gender-Bias Consumer Culture
& Participatory Culture:
The monopoly of gender pricing by large corporations and the #PinkTax movement on social media, in print, and around the globe is a call for CHANGE through the convergence of a participatory culture in which woman’s issues and woman’s rights for gender equality and gender pricing is made to be heard. [5]
Photo by mkhmarketing
PARTICIPATORY CULTURE is a culture where the public voice their concerns and businesses both large and small listen. Participatory culture plays a real role in smart consumerism and consumer culture for social and global changes.
And seeing how social media has grown over the years, it has enabled a participatory culture to thrive and bring about meaningful CHANGE through the use of social media and being connected on such a global scale, such as we see with the #PinkTax movement on various social media platforms. [5]
Photo by ky_olsen
According to Henry Jenkins book titled Convergence Culture: Where Old and New Media Collide :
"Convergence is both a top-down process and a bottom-up consumer-driven process. Corporate convergence coexists with grassroots convergence. Media companies are learning how to accelerate the flow of media content across delivery channels to expand revenue opportunities, broaden markets, and reinforce media commitments. Consumers are learning how to use these different media technologies to bring the flow of media more fully under their control and to interact with other consumers." [7]
Photo by Juan Lauriente
How does CONVERGENCE connect with the #PinkTax movement on social media, in print, and around the world?
According to Professor Ian Robinson from Queen's University, the environment that convergence creates in one arena, like that of popular media culture, gets translated over to the political stage through participatory culture and, in this particular case, consumer culturism, through the medium of social media for meaningful change on a global scale. [5]
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Although women have come a long way since the revival of the second-wave feminist movement of the 1960s and 1970s, we still a long way to go.
Photo by Alexa Mazzarello
The struggle remains in woman’s rights and women's issues around the globe. The disparity of gender inequity and gender pricing is an example of our continuing fight for equality and freedom.
Why women around the world should even be taxed for female sanitary products for menstrual cycles is a question we should each be asking ourselves in quiet reflection.
Photo by carianoff
Social media has played an enormous role in bringing women’s issues and the Pink Tax [hashtag] movement to the forefront.
Playing an active part in participatory culture, consumerism and consumer culture, in particular, has allowed for voices to be heard as we continue to fight for women’s issues and women’s rights around the world.
Company industries and federal legislators alike have no choice but to take notice and hear our voices in a collective power to be heard.
Photo by ccPixs.com
If women’s issues remain at the forefront of human interaction and human knowledge through conscious consumerism and participatory culture like we see on social media, in print, and around the world, with the #PinkTax movement gone viral, corporate businesses and federal legislators will no doubt be forced to take notice.
Collectively, we will have an impact in making Pink Tax, gender-inequality, and gender-pricing a thing of the past ...
That one day woman will finally be one step closer to reaching that once unreachable 'glass ceiling' and shatter it - like it should have been shattered a long time ago - where a once prominent patriartical system is left but in shambles like the shreds of glass gone from a once unreachable and unbreakable glass ceiling.
Photo by veeterzy
